SEO and digital marketing Exeter
We provide SEO and digital marketing Exeter and South West. We have recently totally redesigned two websites for clients; one of which is an e-commerce site so very dependant on the website for orders. I was concerned that even though we were retaining the domain names, the sites would sink – or disappear- down the Google rankings, as I’ve seen happen before.
Fortunately that didn’t happen and we were able to get straight onto the new sites, work on the SEO and improve the rankings on most of the key words we wanted visibility for. Looking at Google Analytics, we are seeing a 15% lift in traffic on one of the sites with a 20% increase in time spent on the pages, greater engagement and a rise in orders. Phew.
Backlinks can be hard to put in place – although it depends on the product! The burger restaurant chain is easy to sort out backlinks because we have lots of reviews from bloggers and journalists with links back to the site. Finding reputable back links for a jewellery business is much harder – and consequently the rankings are harder to improve.