When Lockdown started in March, it signalled a tectonic shift in business as we know it, with many businesses winding down operations as the government announced its furlough scheme. This shift was reflected in LinkedIn’s traffic. It has long been a platform that is used by many, including us here at Hedgerow, to connect with business contacts and ultimately advertise a product or service. But is this changing?
LinkedIn traffic dropped dramatically at the beginning of lockdown for a plethora of reasons, but mainly because people were no longer able to operate their business during lockdown, no longer to represent their business whilst furloughed, and generally spending time away from social media whilst the economy came to a near standstill. And hey, it’s probably worth noting that Netflix saw a dramatic rise in subscribers at the start of lockdown as people rushed to watch the whacky, hit-sensation documentary series Tiger King though that’s a completely different can of worms. We’re definitely not keen to know whether you are team Joe or Team Carol, so definitely don’t let us know in the comments. And this is definitely not reverse psychology… And if you haven’t seen it, it’s mindless and ridiculous but it is so so good. Go watch it.
However, for many, lockdown caused something quite different within LinkedIn user’s posting patterns. This trend, which has steadily been becoming more and more prominent in recent years, took off over the summer. The trend is of course the power of positivity.
In a time when the economy was on the ropes, many businesses stopped hiring and were letting staff go (see the Airline and tourism industry) and, more importantly, COVID cases and the death toll were rising to shocking numbers, LinkedIn became a bastion of hope. It became a positive platform, far more positive than ever before.
People who had previously been using LinkedIn as a sales platform for their services and products were suddenly offering them at significant discounts or for free, running workshops for those who had been made redundant, and were spreading positive content and comments within the platform. Over the past few months, LinkedIn has seen a positive transformation, and honestly we’re all for it here at Hedgerow.
You see, social media is great because it brings people who would have otherwise never met together, and this can lead to fantastic relationships and collaborations. But, and I’m sure many of us have experienced this in one way or another, social media can be a source of misery and upset. Trolls. Misinformation. A constant stream of bad news that we seemingly struggle to escape. So for LinkedIn users to step up and make LinkedIn a positive platform is certainly appreciated.
Those reasons are good alone to justify the positivity movement, but there’s more to it. People buy from people. That’s a fact. We don’t engage and buy from people we don’t like. Therefore, if you’re a positive person, engaging in people’s content, offering support, sharing the love, and if capable offering your services and products for free or for less on LinkedIn people will see that and recognise your service to the platform. We’re attracted to positivity, and once things start returning to ‘normal’ (if there ever will be a ‘normal?’) your positivity will have done you a great service, and we are sure your positivity will be rightfully rewarded.
But will it remain and for how long?
We hope that LinkedIn will be forever transformed. That this won’t just be a ‘trend’ that comes and go’s. It’s a change the platform needs and it’s a change that hopefully stays.
To look at our LinkedIn training and coaching, check out our page