LinkedIn coaching from marketing consultant and LinkedIn trainer Lesley Anderson.
LinkedIn is by far the most succesful social media platform in terms of letting people connect with people they would probably never have met otherwise, keep in touch with industry news and find potential leads from the comfort of their own desks – not to mention change careers or recruit new employers. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebok or Twitter and is especially loved by B2B marketers, who report that 80% of thier social media leads come from LinkedIn. So here’s my spin on how to get in on some of that action in 2019.
LinkedIn is adding lots of new features and improving the experience, all of which is just going to make it even more popular with businesses. Before you start playing with all of those, make sure you’ve made your LinkedIn profile as good as possible and that you’ve covered the essentials to look like a pro.
Tip no 1 – Optimise your profile
To build your network or land that plum job, you need to get your profile working harder for you, so make your ‘first impression’ count. The essentials are:
- use a professional photo for your profile headshot
- create a banner photo to replace the blue default banner setting – it’s your choice what image you use, but either go for something related to your industry or a coloured background including your logo etc
- create a headline which explains more about you than your job title. Use the words that potential clients might use if they were searching for you online, mention your specialism or passions.
- Make sure that the first 3 lines in your Summary are interesting, since they will get seen by anyone looking at your profile.
Tip no 2 – think like a buyer
Look at your profile as though you were a potential client. Does it look professional and is it comprehensive? Make sure that you have completed as many sections as possible since LinkedIn uses the information to try to send you relevant connection suggestions. Complete these sections:
- Your employment history tagging those employers with a company page
- Your education history
- Testimonials from colleagues, employers and clients – send out as many requests for testimonials as you can as potential clients value the proof of your abilities
- Skills – add at least 5 skills
- Volunteering or non-paid roles
Tip no 3 – think strategically
What do you want to get from LinkedIn? Identify the type of connections you want to make and how you’re going to approach new connections. Always ‘add a note’ to your connection requests so that people know a bit about you and why you’ve contacted them. Thank them for connecting, but don’t annoy them by immediately hitting them with your sales pitch.
Try to build a relationship with them by asking them about their industry, sharing news with them and by engaging with them on their posts.
Tip no 4 – plan your content
An amazing number of people look at LinkedIn regularly but don’t post themselves. That presents you with an opportunity! Take some time to plan out for each month a calendar of things you can talk about. These should be a mix of helpful information, industry news as well as the odd ‘success’ story. Try a mix of posts with photos and without to see which ones do best for you. Don’t be daunted – you don’t have to write a literary masterpiece, just make sure you’re active. In 2019, the focus more than ever is on ‘authentic’ – you can talk about things you’ve learned, mistakes made, people who have helped you, training courses, new employees.
Aim to post at least weekly and to check LinkedIn inbetween those posts so that you can respond to messages, add new connections, see who has engaged with your posts etc.
Tip no 5 – build connections
Once you get over 500, you do start to be more visible on LinkedIn. Use the search bar to find people in specific jobs in your target area, and send connection requests. Look at the connections of people in related industries and connect with their connections. You can set up alerts on specific jobs, follow hashtags on companies, content and industries you’re interested in, join groups, comment on posts, follow industry gurus and share their posts. There are so many ways to use LinkedIn to build your network and raise your profile!
I have given out quite a lot of information on using LinkedIn in this article, but there’s plenty more. I run inhouse training events on using LinkedIn for business development and I run regular open courses which covers everything you need to know about using LinkedIn. Get in touch to find out more.